Bran Dougherty-Johnson from growdesignwork.com, founder of psstpassiton.com, and an author at motionographer.com wrote a terrific letter to Sesame Street addressing their well intentioned but misguided foray into mass speculative work via a design contest with Aniboom. This is probably the most reasonable and diplomatic argument I’ve read on the topic. You can read the letter over at motionographer.com. Just follow the link below. If you’re a designer, animator or artist, please consider adding your name to the list. I did. If you’re a business or organization considering a design contest to meet your communication design needs, whether it be a poster, animation, logo, etc., please read the letter for a thoughtful explanation as to why professional designers should be paid for their work and why professional designers should be used to meet your business’ communication design needs.

Note to designers, animators and artists: The letter also provides a terrific template on how to answer a client request for spec work.

click here to read Dear Sesame St.

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Filed under: FYI, What They Don't Teach by Nathan
February 25th, 2010